You have to check whether they are valid or not. Having a list of email addresses won’t do. However, there is a more important metric than the ones mentioned above, and that is email address validity. By looking at them, you can find out how successful your campaign has been. The metrics that matter the most in an email campaign are delivery rates, open rates, conversion rates, and click-through rates. The best part about an email or outreach campaign is that you can measure it. It is essential to know the benefits of email verification tools to get the best out of email marketing.īy and large, email marketing is one of the most effective marketing methods. It is a primary means of communication in offices and plays a vital role in digital marketing. Though email may seem to be outdated, it is thriving in the business world. The current age belongs to digital marketing, and as a marketer, you would know the role of email in it.
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